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⭐ Money is unclear, responsibilities are unclear, and dedication is not recognized?
⭐ Talent is lost due to lack of proper recognition?
⭐ Afraid to discuss stocks for fear of losing friends and heartbreak?
⭐ Some startup teams just raise capital and immediately fall out?
⭐ Lack of clear tools or principles for long-term collaboration?
This book combines 12 key, actionable principles
that will help you build transparent, sustainable partnerships:
✅ How to divide shares fairly
✅ Clearly define roles and responsibilities
✅ Establishing company regulations from the start
✅ Shareholder systems and ESOPs
✅ How to evaluate performance and retain key team members
For a sustainable business, there must be clear agreements.
Start with this book!
Doing business with friends, family, or
partners but falling apart because...

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Why should you read this book?

1

Mitigate risks from the start when doing business together

This guide provides clear guidelines on how to set the “rules” from the start ; transparent share allocation, clear roles and responsibilities, and conflict management mechanisms ; so you can cooperate with anyone without losing friends, money, or control.

2

Retain top talent while keeping
your business in check

Recommend fair performance evaluation methods, create an ESOP system and clear internal communication – helping you retain key personnel without losing leadership.

3

Practical and easy-to-use tools

More than just floating theory, each principle comes with ready-to-use tools like RACI tables, ESOP tables, sample contracts, and KPI dashboards to help you implement a systematic approach, whether you're a small team of two or a multi-million dollar company.

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🔹 Product information

Genre
Publishing
Size
Business – Management 
Mashabooks
14 x 20 cm

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" From Vision to Venture 
The Essential Startup Book Set "

📘 This book is for you if:

✔️ You have a business idea but don't know how to start it
✔️ You want to start a business and need a clear plan to avoid making mistakes that will "lose everything"
✔️ You have failed before and want to do it again
✔️ You want to know how to think, plan, create a business model and raise money
✔️ You want to do business with your close friends but don't know how to share the profits

📘 TAB OF CONTENT : 

🚨 Lack of business thinking is the biggest obstacle that keeps you from getting better.

People who do not understand business always feel limited by a fixed salary, are afraid of risks, afraid of failure, so they always live in their comfort zone. They easily give up when facing difficulties and miss many opportunities to make money right in front of them.
On the contrary, those who have an entrepreneurial mindset always know how to find opportunities in difficulties, know how to turn knowledge and skills into money, constantly upgrade their self-worth and open up their own path to wealth.

📌 Remember: “Out there, rich people are not lucky, but because they know how to find opportunities and dare to take action.”

What is this book about?

🔑 The key to starting a business is not capital, but choosing the right business model and knowing how to seize opportunities.

📖 This book not only helps you understand the entrepreneurial mindset, but also guides you on how to operate a real business, avoid mistakes, make money faster and more effectively!

   check out the book   

This book outlines the real-life struggles most people face when starting a business—lack of capital, fear of failure, limited knowledge, and the pressure of survival in a competitive market.

More importantly, it provides practical, step-by-step guidance to help you start your own business with confidence, avoid common pitfalls, and turn ordinary resources into extraordinary success.

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🌏 Got an idea but don’t know where to start?
More than 12,000 readers in the Philippines have already found their answer in this powerful startup duo!
💡 Smart Startup transforms your ideas into concrete business actions.
🤝 12 Core Principles in Joint Business and Cooperation shows you how to build safe partnerships and share success sustainably.
🚀 Two books – one mission: guiding you from idea to achievement.

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Product reviews

4.9/5.0

(4.7k reviews)

+99

Useful (609)

...

Mark Ahmad Cruz

I never thought that business collaboration could truly transform a situation until I read this book.
I used to think that collaboration was simply about dividing up tasks and following through on tasks, but it's actually much more complex. This book helped me understand that trust, communication, and clear agreements are the keys to building lasting partnerships. Now I know not only how to avoid conflict, but also how to create better results through strategic collaboration. 😅

11-07-2025   11:45

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

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Gabriel Hakim Zaynal

Previously, I never paid attention to small details like scratching my neck or crossing my arms. But after reading The 12 Essential Principles of Business Collaboration, I realized that these small behaviors also have an impact on business relationships. Now I pay more attention, and it really helps. The most important thing is knowing how to open up to your business partner while still maintaining respect and standing up for yourself. Overall, after reading this book, I think it was a good experience. 😅

08-07-2025   00:49

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

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Aina Sofia Ismael

The book was well packaged. Shipping was a bit slow, but it's okay. The content is quite good. You can give it a try. I give it a rating of 8/10.

There are 12 people reviewing the product.....

06-07-2025   02:58

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

BUY NOW- 50% OFF 

15-07-2025   15:31

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

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...

Maria Ayesha Santos

I never thought that a small principle could have such a big impact on business collaboration and development. 😅 Perhaps because the store has a large number of orders, the shipping process is relatively long, but it does not affect the reading experience at all. I fully understand the store. 👍 I evaluate the reading experience of this store as quite good and unique. The book topics are very diverse and useful, so I will definitely continue to patronize the store. 

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