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TABLE OF CONTENTS

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EBOOK

I used to think that selling was just about being nice and patient, but after reading this book, I realized that there is a whole system of psychology behind it. The book clearly analyzes each technique such as creating a sense of scarcity, the crowd effect, etc. I tried it and found that customers responded much more positively.

I read quite a few books on business, but this one impressed me because of its simple, easy-to-understand language and many practical examples. I found that the author not only teaches techniques but also emphasizes building trust with customers, which I really like.

When I first started my business, I was confused because I didn’t know what customers really think. Reading this book, I felt enlightened because every shopping behavior has a psychological reason behind it. I understand customers better and am more confident when selling.

I bought the book out of curiosity, but after reading it, I found it worth it. The content is practical and can be applied immediately to sales. I tried some small tricks and saw a noticeable improvement in sales after just one month.

MASHABOOKS