I’ve been working in sales for over three years and have read quite a few sales books, but I have to admit this one is truly different. It doesn’t talk in vague theory—every situation feels exactly like what I face in real life: customers asking for the price and then going silent, comparing me with other sellers, or saying ‘Let me think about it.’ In the past, I often felt awkward or reacted purely on instinct. Now I know exactly what to say, when to say it, and when to stop. After about two weeks of applying what I learned, my closing rate improved noticeably—especially without having to discount as much as before